The Embodied CEO
It’s time for female solopreneurs to fully step into their power and not just demand a seat at someone else’s table, but set up their own. You’re not here to play it small, you’re not here to fit into a box, and you’re not here to hustle your way to a business that’s fundamentally unaligned with how you function as a human. My idea of business leadership is rooted in freedom of time, money, and choices. Let’s make that our new norm, and let’s have a damn good time doing it. To connect with Kirsten, head to www.kirstenscreen.com or find her on Instagram at @thekirstenscreen. Her DMs are always open, so drop in to say hi.
Episodes

Tuesday Sep 19, 2023
Tuesday Sep 19, 2023
If you’ve never joined a mastermind, you are missing a big opportunity to grow your business in leaps and bounds. Working with a business mentor or coach can really help you see where you are stuck in your business and what you need to change. Yes, we all want to make money as business owners, but we also want the freedom to pursue our passions. It’s a balance that isn’t always easy to find, but you can absolutely do it with the right mindset.
In today’s episode, I’m chatting with Kylee Van Horn, the founder and owner of a sports nutrition business. Kylee and I discuss why having a profitable business isn’t enough to make you happy, why she decided to join my mastermind and how it helped her, and why your online messaging needs to be authentic.
What’s in this episode:
[06:15] How Kylee and I met, and how we both had businesses that were profitable but also felt like they were crushing us
[12:25] Why Kylee decided to join my mastermind, even though she was already making good money
[16:44] The steps Kylee put in place while working with me to shift her business away from one-on-one coaching as a sole income source and reclaim her free time
[19:06] Why you should keep experimenting in your business to find what works for you, plus why visibility matters in the online space
[25:15] Why your messaging matters when it comes to social media, and why you should just be you
[30:34] The hardest thing Kylee has experienced in trying to get more of her time back from her business
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

Tuesday Sep 05, 2023
S2 Ep 17: Breaking Out of the Box as a Female CEO with Kristine Schwartz
Tuesday Sep 05, 2023
Tuesday Sep 05, 2023
As women, we often are the caretakers of everyone else’s needs and desires. We get stuck in a box, only being able to do certain things or follow certain paths. But as CEOs, we’ve got to change that mindset. We’ve got to break out of the box and chase after our dreams.
In today’s episode, I’m chatting with Kristine Schwartz, an offer coach for women entrepreneurs. Kristine shares about how women are breaking out of the box in life and business, what a superpower offer is, and why understanding your clients’ pain points are essential in creating offers.
What’s in this episode:
[02:08] Kristine shares a bit about her background and how she helps people build their dreams on the internet
[08:41] The concept of expansion and how women are breaking out of the box in a revolutionary way
[12:01] What a superpower offer is, and why understanding your client’s struggles and journey is key in business
[23:22] Why it’s so important to create space for innovation and fun in your business
[26:45] Kristine shares the biggest surprise in becoming an entrepreneur after working in the corporate world
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

Tuesday Aug 15, 2023
Tuesday Aug 15, 2023
As a CEO, your business is more than just a hobby. It’s your livelihood. It’s time to make decisions with your CEO hat on and get more eyes on your business in order to get into the right rooms and grow.
In today’s episode, I’m chatting with Brandy Mabra, a CEO coach for private practice owners. Brandy shares why you have to embrace the CEO mindset, how to get visibility for your business, and the criteria she uses to evaluate opportunities for more exposure for her business.
What’s in this episode:
[02:50] Shifting your mindset from pursuing a passion to operating as a CEO and making important business decisions
[05:41] Brandy shares her unique business journey, the bumps she faced along the way, and how she stayed motivated to become the CEO she is today
[13:35] How to get visibility for your business and get into the right rooms, even if you’re an introvert, plus the importance of having a business mentor
[23:56] The criteria Brandy uses for visibility opportunities and more exposure for her business
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

Tuesday Aug 01, 2023
S2 Ep 15: The Mind F*ck of Money Taboos
Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
You all know I call it like it is and I’m calling out something really icky in the coaching world these days. It’s the message that focusing on making money in your business is “gross” and that you should be more focused on spirituality - coming from coaches who have gotten to where they are BY MAKING MONEY. As you can tell, I’m pretty fired up about this.
In today’s episode, I’m sharing why you do need to talk about money in your personal life and in business. You have to get comfortable with money and become educated about it. Money is a tool that will help you achieve your goals. It’s okay to talk about it. That’s why you started your business in the first place.
What’s in this episode:
[03:21] The biggest ick I’ve seen lately around the coaching world and their messaging on money
[11:32] We have to embrace making money, talking about making money, and knowing that we started a business to make money
[20:42] How confronting my own money hangups led to money neutrality for me personally and professionally
[26:51] Before we can become comfortable with money, we need to be educated about money and that’s why I’ve created a program on this topic
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
I had a call with Alex, my ops manager, this week and it inspired me to make some shifts in my business that will lead to long term growth and revenue. I’m willing to put the work and the money in up front to see it pay off for me down the road in the future. If you’re still living month to month chasing immediate cash, you have to think bigger, my friends.
In today’s episode, I’m sharing why you need to be willing to make those shifts and pivots in your business that will provide you with strategic, long term, and mostly passive income in the future. Short term thinking leads to long lasting burnout and that will spell disaster for your business. Be willing to step back and plan and see the forest, if you will.
What’s in this episode:
[01:33] Why it’s key to not only think about making money now, but also making money in the long term for your business
[05:12] A little behind the scenes glimpse of building offers in my business with long-term financial goals in mind
[08:13] Multiple revenue streams, and passive income products are key for financial success
[16:49] Why you should take immediate action when something feels right, while also understanding that immediate action doesn’t equal immediate income
[21:50] You have to be willing to shift and pivot in your business and try new things
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

Tuesday Jul 04, 2023
S2 Ep 13: Having a Healthy Money Mindset Means Knowing Your Core Values
Tuesday Jul 04, 2023
Tuesday Jul 04, 2023
I attended a mastermind recently that impressed upon me the importance of a healthy money mindset. If you’re in business, your goal is to make money, right? But will making that money change you? Are you afraid of what more money would mean? These are questions that you need to ask yourself.
In today’s episode, I’m sharing why it’s so important to build a business that is grounded in your values, regardless of the money you make. Read that again. If your core values are not cemented into your brain and your heart, it doesn’t matter what kind of money you make. Get clear on who you are first and then focus on making money.
What’s in this episode:
[04:03] As business owners, it’s easy to get lost in the pursuit of making money and get off track when that’s our only focus
[07:45] Switch your perspective from “How much money do I want to make?” to “How do I want to feel?”
[10:44] When you make a lot of money, there are a lot of intangibles you have to contend with and that scares people
[15:51] You have to build a business that is based on your core values, and why they shouldn’t shift when you start making money
[20:42] The definition of “rich” is vastly varied and you have to decide what it means to you
[25:24] Being grounded in who you are is the first step you have to take in order to be ready to make money
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

Tuesday Jun 20, 2023
S2 Ep 12: How to Make an Impact in Your Business at Any Age with Aislinn McKenna
Tuesday Jun 20, 2023
Tuesday Jun 20, 2023
I’m always blown away by young people who have tremendous self-confidence and aren’t afraid to go after what they want in business. It helps to have supportive mentors along the way to guide you, but you also have to have the chutzpah to pull it off.
In today’s episode, I’m chatting with Aislinn McKenna, an intuitive business coach and former wedding photographer, who started her business when she was only 16 years old. Aislinn shares how she attracted the right clientele, how she focused her pricing on the value that she brings to the table, and what it means to be an intuitive business coach.
What’s in this episode:
[04:41] I’m so impressed by Aislinn’s self-confidence and how she started her wedding photography business while she was still in high school(!)
[16:08] How Aislinn made the jump to photographing luxury weddings by intuitively attracting the right clientele and focusing her pricing on value
[28:57] Aislinn shares what it means to be an intuitive business coach
[33:12] After 14 years, Aislinn shares the biggest surprise of business ownership, and why she decided to hang up the photography part of her business
[42:03] Aislinn’s advice for women who are struggling in their business right now
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

Tuesday Jun 06, 2023
S2 Ep 11: Authenticity, Passion, and Online Boundaries with Elisabeth Scott
Tuesday Jun 06, 2023
Tuesday Jun 06, 2023
So many business owners focus on the wrong thing when it comes to social media. It’s truly not about how many followers you have, it’s about showing up as your authentic self for your audience.
In todays’ episode, I’m chatting with Elisabeth Scott, a runner and running coach who has grown her audience tremendously over the past few years. Elisabeth shares why you should focus on providing the best, most impactful information you can with your followers, why you shouldn’t be afraid to repeat yourself, and how to keep your online presence separate from your personal life.
What’s in this episode:
[03:16] Elisabeth shares how her business came from a desire to get healthy and why she felt compelled to start her running Instagram account during the pandemic
[07:58] Why starting with your passion, instead of a desire to make money, is the best way to resonate with others in your business
[11:00] How Elisabeth’s Instagram account has grown tremendously over the past few years by focusing on providing the best information possible
[17:45] Why you shouldn’t be afraid to repeat your core messaging
[24:44] Why your business will crumble if you don’t have true authenticity and believe in what you do
[30:43] Why you shouldn’t worry about reaching social media following milestones
[35:05] Why your free content should be your best content in terms of cementing your authority
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

Tuesday May 16, 2023
S2 Ep 10: A Big Dose of Manifestor Energy with Lauren Sharpe
Tuesday May 16, 2023
Tuesday May 16, 2023
It’s probably not a surprise to anyone who listens to this podcast, but not everyone understands the entrepreneur life. Gasp! They don’t realize that it’s a much freer, but also nonlinear path to achieving your dreams, especially if you have faith in yourself and a big dose of manifestor energy.
In today’s episode, I’m chatting with Lauren Sharpe, a registered dietitian and business coach with whom I have a lot in common, even though I’m 20 years older. Lauren shares her nontraditional path to becoming an entrepreneur, the valuable support she received from her parents who modeled a healthy work/life balance during her childhood, and how coming from a place of lack gave her the drive to succeed no matter what.
What’s in this episode:
[01:49] Lauren and I bond on our connections to Florida and also our nonlinear paths to becoming registered dietitians
[07:32] The advantage of having people in your life who understand what being an entrepreneur entails and how it vastly differs from a traditional 9 to 5
[11:31] How coming from a place of lack and necessity sparks your entrepreneurial drive
[12:46] Why having trust in yourself is more important than having “proof” of a certain business outcome
[13:43] The freedom that being an entrepreneur can provide in terms of work/life balance and how modeling that for future generations is beneficial
[16:56] How Lauren started her entrepreneur journey as a dietitian but also fell in love with business coaching
[19:36] The power of manifestor energy and being certain of what you want to do in business
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

Tuesday May 02, 2023
S2 Ep 9: The Energetics of It All with Emma Tynan
Tuesday May 02, 2023
Tuesday May 02, 2023
Intuition. Feminine Energy. Spirituality. These are not usually the first words you think of when you think of being a business owner—and that needs to change. To build a business that is yours (and not a copy of someone else’s), to do the thing you are meant to do (yes, we all have something we’re meant to do) … You have to get clear on your soul expression.
In today’s episode, I’m talking with Emma Tynan, spiritual leader and coach and someone who I deeply respect and connect with, and she’s sharing the importance of knowing who you are at your core and getting to the heart of your soul’s work, and how those things can help you build the business you truly want and are meant to have.
What’s in this episode:
[04:06] How Emma and I bonded as business owners who are also parents doing parent things, and the importance of building your business sustainably when you have a family
[10:04] Emma’s work as a spiritual leader teaching people how to understand their energetics, and how your business is an extension of who you are at your core
[18:45] How emulating others doesn’t allow you to discover your definition of success, and why it’s difficult to answer the call of your own soul expression
[24:30] Why people struggle with trusting in something when they don’t have “proof”
[29:39] Why Emma (and me, too) is leading women to build more wealth in a feminine and intuitive way (f*ck that masculine energy all the time)
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.