The Embodied CEO

S3 Ep 17: If It’s Not This Kind of Team, I Don’t Want It (Plus a BIG announcement)

Today, I have the great honor of introducing you to my right-hand woman: Alex Beesting. Alex keeps me focused, grounded, and always growing in this business, but honestly, I don’t have a ton of advice for how I originally found her. It was just meant to be.
So, this episode is not one about finding your perfect employee… It’s about the joy and ease you can have in your business when you finally do find your person that you just gel with. 
In this episode, Alex tells the story of how she started in urban planning and ended up at Kirsten Screen Inc. We talk about how we knew we were a great pair, our matching business ethos, and how we stay in sync with each other without overworking. 
Plus, stick around until the end of the episode for a big announcement! You won’t want to miss it. Let’s dive in!
What’s in this episode:
[00:00] Intro
[01:49] Why Alex transitioned from urban planning into the career she has now
[09:33] How Alex and I found each other, in the midst of her business transition
[15:04] Why Alex and I work so well together (and a little bit of human design!)
[18:16] Alex’s view of “false productivity” and how many small businesses get stuck in this mindset
[24:42] My management approach and why it’s so effective for employees like Alex
[28:07] The ways Alex and I stay in sync
[33:00] Our big announcement!
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

S3 Ep 16: Why Women are Natural Sellers with Jac White

At some point, we all get this idea in our head about what it means to be good at sales. It probably looks like being forceful, pushy, and maybe even a little exploitative. And those are all reasons that women entrepreneurs tend to shy away from sales, to their detriment.
Jac White is here to turn that idea of sales on its head. Jac is the master of what she calls “relationship sales” and she believes that women are naturally good at it. 
In today’s episode, she’s giving us advice for how to get started in relationship sales, how to work with your competitors in a way that benefits you both, and why women should lean into their natural talents and instincts when it comes to building and cultivating relationships.
This episode is full of gems from Jac! Let’s dive in.
What’s in this episode:
[00:00] Intro
[02:54] How Jac departed from her prescribed path early on
[06:14] How motherhood influenced Jac’s career journey
[14:05] What relationship sales are and why women are so good at it
[17:25] Why you shouldn’t be afraid of “no”
[24:16] How Jac works with her “competitors” to create opportunities and grow her business
[30:08] What “shop talk” looks like for Jac and her industry peers (and why it’s so helpful)
[33:41] Jac advice for leveraging and building new relationships
[36:22] Kirsten’s quote of the day
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

S3 Ep 15: How to Stay Authentic with Non-salesy Copywriting with Erin Morris

In this online world, it feels like everyone is selling something. Salesy copy is everywhere, and we can sniff it out from a mile away at this point. So… how do you write copy that sounds interesting, authentic, and not just like another money-grab that gives people the ick?
In this episode, Erin Morris is here to set us straight on what makes good copy, why so many of us are missing the mark and writing salesy copy, and where we can start with creating better more authentic copy and connections online.
If you’re a coach or personality-driven brand, you NEED this episode. Let’s dive in.
What’s in this episode:
[00:00] Intro
[02:15] Why Erin is so devoted to authenticity
[06:16] How Erin’s love of freedom (not her formal education) led her to a copywriting career
[12:39] Erin’s tips on writing copy that sounds like you, instead of a used car salesman
[22:16] The talents and skill sets that make some people better at copywriting, podcasting, etc
[29:33] Why you need to break out of the corporate sound to write the most authentic copy
[34:36] My quote and question for you today
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

S3 Ep 14: The Cost of Masking Your True Self

Does this sound like you: When you were younger, you realized that in order to fit in, you had to hide or smooth out parts of yourself. You had to push down who you really are and how you really want to be, in order to get approval from your peers. And as you grew older, that habit kept showing up in your life. 
But now? Now you’re tired. You just want to be known and seen and accepted for who you truly are, even if that means you aren’t for everyone.
Friends, this is my story. It’s a pattern that’s shown up again and again in my life, and I’m over it. I’m finally at the point where nothing matters to me more than having deep connections and being truly known. And you can be too.
Because masking yourself? Hiding the true you? It’s not going to serve you in the long run. It’s time to embrace yourself and let go of the people who aren’t going to be there for the real you.
Let’s dive in!
 
What’s in this episode:
[00:00] Intro
[01:47] Are you showing up in your life as the real you?
[03:40] How I masked my true self as a child and teenager
[07:09] How the cycle of masking showed up throughout my life
[11:52] What I gained when I stopped masking the real me
[14:17] Some questions to ask yourself today
[18:53] What you have to accept when you finally stop masking
 
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

S3 Ep 13: Entrepreneur from Day One: Why Julia Rohrbach Loves Her Entrepreneurial Life

Julia Rohrbach might not fit the mold of a “typical” entrepreneur. She’s not strictly regimented in all areas of her life. She’s not obsessed with her month to month numbers. And she didn’t leave an unfulfilling career for more freedom and flexibility. She’s been an entrepreneur since the very beginning, when she decided to see if she could “make it work” in a photography career, and she’s been making it happen ever since!
In this episode, Julia shares some of her most impactful moments from her decade of entrepreneurship, including how to weather those slow patches, how she vibes with new clients, and how she’s fitting motherhood and entrepreneurship together. 
This episode is full of the most relatable wisdom. You’re going to love it. Let’s dive in.
What’s in this episode:
[00:00] Intro
[05:35] Why Kirsten was originally drawn to Julia’s unique perspective
[08:55] How Julia feels out new clients when they first start working together
[11:32] How Julia found her way to photography as a career
[14:48] Why Julia’s only ever known the entrepreneurial life
[19:54] Julia’s advice for entrepreneurs hitting their first slow patch
[26:15] How Julia makes motherhood and entrepreneurship fit together
[33:56] How motherhood has given Julia extra confidence in her business
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

S3 Ep 12: 45 Things I've Learned by 45

When I was younger, the idea of being in my 40s felt so old. But I just turned 45, and as it turns out, it’s the best time of my life and still getting better. I have so much more wisdom now, and I’m so much more settled than I was even a decade ago.
Looking back, there are things I would do differently and think about differently, if only I had known what I know now. So today, I’m sharing 45 of the most important things I’ve learned in the last 45 years. My hope is that some of these things will make your journey of growing into yourself a little smoother and faster than mine.
Let’s dive in!
What’s in this episode:
[00:00] Intro
[01:18] How I’m celebrating my birthday and why I’m not afraid of growing older
[03:55] Why it’s worthwhile to focus on ourselves as women
[05:44] If it’ll take less than five minutes, just do the thing
[07:41] Do the small things that bring you joy
[10:13] Why life just keeps improving
[11:26] Two quotes I’m leaving you with today
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

S3 Ep 11: Navigating A Brick-And-Mortar Business and Online Coaching - While Mothering Like a Boss with Andrea Nichols

Andrea didn’t have the most conventional entry into the business world. But after getting her degree in Fine Arts with a minor in entrepreneurship, she’s been able to look at business as another act of creation – one that’s allowed her to remake her career and business as needed as she builds her life and business around the demands of motherhood.
In this episode, Andrea shares her educational history and how that influenced her business decisions later. She shares the big risk she took jumping into business at the same time as she entered motherhood, and how becoming a mother has informed the way she runs her business. She also details her decision to move from solely brick-and-mortar to an online community. 
This episode has so many amazing nuggets! Let’s dive in!
What’s in this episode:
[00:00] Intro
[03:57] Andrea shares about her unconventional educational journey and how that informed the way she approaches business
[08:25] How Andrea thinks of business as another form of creation
[15:10] Andrea’s experience of stepping into both motherhood and business ownership around the same time – and how it differs from the male experience
[21:03] Andrea’s transition from solely brick-and-mortar to the online health and fitness space
[25:58] The difference in how each generation views health and self-care and how Andrea navigates that within her business
[30:13] The parallels between having two kids and having two kinds of business (online and brick-and-mortar)
[35:50] The quote and episode Kirsten is sharing today
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

S3 Ep 10: I’m Over Parts of This Business and Here’s What I’m Doing About It

Earlier this year, I was on a trip that was supposed to be fun. It was supposed to be what I wanted. But I was miserable, and it wasn’t just about the trip.
I’ve been having revelations lately, about my life and my business and how I want to experience both… or maybe more specifically, how I don’t. I don’t want to just go through the motions. I don’t want to just make an income without feeling like I’m creating something valuable in the world. I don’t want to settle for the same thing every day.
So I’m making some big changes that are frankly, a little scary. But these changes are exactly what I need right now, and I’m going to walk you through all the reasons why in today’s episode. Let’s dive in!
What’s in this episode:
[00:00] Intro
[01:35] The trip that made me realize something was off in my business 
[07:20] My process of trying to determine what caused this imbalance in my business
[10:06] The way my family life played into my business frustrations
[15:00] How I’m changing things in my business to find the fun in it again (including a really scary adjustment!)
[20:31] The reasons I believe business owners burn themselves out
[24:56] The quote you need to hear today
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

S3 Ep 9: Why You Need to Take Care of Your Team First with Screen Nutrition Coach Rachel Leach

Today, I have one of my favorite people on the podcast, my mentee and the other coach at Screen Nutrition, Rachel Leach. Rachel is so passionate, thoughtful, and hard-working, but our relationship isn’t just about business. We’ve been able to help each other grow in different ways in the last three years.
In this episode, Rachel and I reminisce about how she joined Screen Nutrition. She discusses all the ways she’s grown as a coach since joining my company, and how Screen Nutrition has offered her unique opportunities to grow and expand personally and professionally. We also chat about how to make employees feel valued and why that’s such an important part of having a sustainable business. 
Let’s dive in!
What’s in this episode:
[00:00] Intro
[02:14] Who Rachel is and what she loves
[07:27] How Rachel and Kirsten found each other and started working together
[13:35] Why Rachel was excited to take a leap and jump into a new role even if it felt a little experimental
[18:13] How Rachel and Kirsten maintain open communication to make sure business is running intentionally, effectively, and stress-free as possible for everyone
[24:54] How Kirsten offers Rachel latitude to grow and experiment inside the Screen Nutrition business
[34:21] How Kirsten’s trust in Rachel has allowed to her develop her own confidence in her skills
[38:15] Why Kirsten believes so deeply in valuing employees over almost everything else
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

S3 Ep 8: 10 Things I'd Do If I Had To Start My Coaching Business Again From Scratch

When I look back, the only regret I have in my career is that I didn’t jump into entrepreneurship sooner. Yes, at the time it was scary, and it was hard, and I did make mistakes. But I’d do it all over again in a second. 
So, if you’re sitting back, mulling over the questions: should I try entrepreneurship, and when is the time to jump in? The time is now, friends. And to get you started, I’m sharing the 10 things I would do if I had to start my entrepreneurial journey all over again. From practical to-dos to the mindset work you have to get straight, this is how I would start from the beginning again–and it’s a roadmap you can use to jumpstart your entrepreneurial journey today. Let’s go!
What’s in this episode:
[00:00] Intro
[01:33] Kirsten’s reflections on her old corporate life and how her life has changed
[02:48] Kirsten’s only regret in entrepreneurship and what she’d do today if she had to start over
[04:27] How Kirsten would start leveraging social media (particularly Instagram)
[08:14] Why Kirsten still values courses and which kind she would look for if she were just starting out (and which ones she wouldn’t)
[11:28] The business foundations you need to nail down early on
[15:41] The mindset work you need to do to really grow and flourish in your business
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”