The Embodied CEO

Let’s fucking talk about money! In our field, there’s this expectation that you go to school, pay thousands for an internship, and then spend your entire career working for peanuts and trying to pay back student loans. We think that’s bullshit. It’s time we started having uncomfortable money conversations and demanding to be paid what we’re worth. In this episode, we get down and dirty with money: how much we made starting out, how we increased our salaries, and what we think about the current state of RD earning potential. We share how we overcame our own money stories to demand more, and we share some advice for students and new RDs who are nervous about their financial futures. What’s in this episode: Our beef with internships and RD salaries [1:07] How money influenced our education and career decisions [2:22] Our experiences with money at the beginning of our careers [3:34] Why women in care-centric careers shouldn’t be afraid to ask for more money [11:04] Why we believe in having these uncomfortable money conversations [14:42] How to stand up in the industry with confidence and collaborate with other women [19:12] Overcoming your money stories by talking with fellow industry leaders [22:23] Our message for undergrads who are worried about their earning potential [25:28]   For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about the new program she is launching for RDs in June. Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives and Voxer coaching.

We place a lot of trust in doctors. And while we do believe they’re usually great at “doctoring,” in our experience, they’re not so great at “dietitianing.” We’ve witnessed so many clients suffer for years from symptoms their doctors couldn’t treat, only to be immediately relieved after just a few dietary changes. It’s time doctors learned to rely on the rest of their medical staff and stay in their own lane. In this episode, we’re taking on a controversial topic: doctors giving nutrition advice. We’re sharing our own clients’ experiences and how we uncovered issues their doctors missed. We’re also explaining why most doctors don’t receive comprehensive nutrition education, and we’re sharing how we treat the root cause of someone’s issues, not just their symptoms. What’s in this episode: A brief disclaimer before we jump into a controversial topic [1:26] The limited nutrition background most doctors get during their education [2:16] Why we believe doctors should always involve a Registered Dietitian instead of tackling nutrition questions on their own [6:11] How doctors could better rely on the rest of the medical staff [6:52] Developing your own sense of “clinical judgment” and learn to look at the bigger picture [9:57] What issues our clients have struggled with, and how we found what the doctors missed [13:39] The danger of treating the symptoms instead of the root cause [17:30] Why we believe in teaching our clients about their bodies, not just treating the immediate issues [23:14] For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/yourfitnessdietitian/ or by visiting her website at https://yourfitnessdietitian.com/. Follow her on Instagram to learn about the new program she is launching for RDs in June. Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at https://westnutrition.co/. Follow her on Instagram to learn about her openings for business intensives and Voxer coaching.

If you’ve ever taken an online business course, you’ve probably been encouraged to “sell in the DMs.” While this tactic might have worked a few years ago, these days it’s the quickest way to get yourself blocked by a potential client. It’s pushy, it’s invasive, and more than anything, it doesn't feel good for anyone involved. In this episode, we’re breaking down the concept of “selling in the DMs” and offering some more ethical, authentic alternatives. We’re sharing how each of us shifted away from this outdated, sleazy sales tactic. Plus, we’re explaining why it’s better to attract clients than hunt them down and sell to them directly. What’s in this episode: Why Brooke hates the idea of selling in the DMs [1:08] How Kirsten shifted away from selling in the DMs [3:35] Why your audience should have the choice of whether or not to engage [5:10] How to create a solid foundation for your relationship with a potential client [8:22] Why we don’t believe in using “pain points” in your marketing [11:29] Why the best clients are the ones who reach out to you, not the ones you hunt down yourself [15:14] How to practice ethical, strategic sales on social media [17:13] Our message for anyone who feels like they have to “sell in the DMs” in order to succeed [21:27]   For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/yourfitnessdietitian/ or by visiting her website at https://yourfitnessdietitian.com/. Follow her on Instagram to learn about the new program she is launching for RDs in June. Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at https://westnutrition.co/. Follow her on Instagram to learn about her openings for business intensives and Voxer coaching.

Much of our industry operates within the “old paradigm”: hustle hard, pay your dues, don’t break the status quo. But frankly, we think that’s bullshit! There are a million ways to run a business, and the best way is the one that aligns with you and you alone. When you find your own balance and flow, you can create a business that’s uniquely ‘you’ and attract clients who align with your values. In this first episode, we’re talking about the trend we’ve seen of Registered Dietitians “toeing the line” with hustle culture. We’re calling out the standard of toxic productivity in the nutrition space, and we’re sharing our own stories of finding flow and balance in our businesses. Plus, we’re talking about imposter syndrome and dealing with criticism from people outside the profession. What’s in this episode: How people in our field tend to toe the line with the old paradigm of “hustle culture” and toxic productivity [2:16] What “success” means to us, and how to define your own version of success [4:30] Why we believe RDs should break the mold and run their businesses in a way that feels aligned [6:34] Why so many dietitians spend their careers afraid to take up space [8:10] Why our industry seems to be so competitive and averse to sharing knowledge [9:23] How our collaboration has helped us grow individually and love our careers more [12:15] Imposter syndrome in the world of dietitians and dealing with trolls [15:26] How to find balance between your masculine and feminine energy in your work [18:47] For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/yourfitnessdietitian/ or by visiting her website at https://yourfitnessdietitian.com/. Follow her on Instagram to learn about the new program she is launching for RDs in June. Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at https://westnutrition.co/. Follow her on Instagram to learn about her openings for business intensives and Voxer coaching.

It is unnerving how many medical professionals don’t know the difference between a Registered Dietitian (RD) and a nutritionist. It’s more understandable for everyday consumers, who are constantly bombarded with celebrity endorsements of protein shakes and random acquaintances pushing MLM supplements.  There are a number of reasons that RDs get confused with nutritionists, and we believe it is our job as RDs to speak out on why it is important to see an RD for your nutritional needs. In today’s episode, we’re talking about the qualifications necessary to become an RD, how the Academy of Nutrition and Dietetics is at fault for misconceptions about RDs, and why consumers should work with an RD for their nutritional needs. We’re also discussing the importance of nutrition to health and recovery as well as how RDs can work to trust their intuition and experience and push against systemic setbacks to the profession. At the end of the day, it’s up to dietitians to make noise, push the Academy to be better, and help educate consumers. Take charge of your ability to make change happen. What’s in this episode: The difference in educational requirements between an RD and a nutritionist The importance of RDs to recovery (after surgery, injury, childbirth, etc.) How nutrition is fundamental above all else to your health and how your body functions The frustration that RDs aren’t always covered by insurance The overlooked importance of RDs to COVID patients on ventilators How the Academy is complicit in the lack of understanding of the RD profession Ways that the Academy could advocate for and make changes to the perception of RDs Why individual dietitians need to use their voice and experience to challenge outdated beliefs and lack of education Why consumers need to inform themselves on the validity of RDs and stop taking nutrition advice from unqualified individuals and entities For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/yourfitnessdietitian/ or by visiting her website at https://yourfitnessdietitian.com/. Follow her on Instagram to learn about the new program she is launching for RDs in June. Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at https://westnutrition.co/. Follow her on Instagram to learn about her openings for business intensives and Voxer coaching.

It’s time to take up more space. We want to open the door for tough conversations and real dialogue about running and scaling your business as a Registered Dietitian. From career advice to money mindset to our own stories from the field–you can expect a little bit of everything here on Embodied CEO. In this first episode, we’re opening up about our career journeys so far and what led us to starting this podcast. Kirsten is talking about rediscovering her passion for nutrition, and Brooke is sharing her story of transitioning from tech start up to a private practice. Plus, we’re giving you a sneak peek into the tough, honest, and necessary conversations we’ll be having later on in the podcast. What’s in this episode: How Kirsten rediscovered her passion for nutrition and created a business she loves [1:39] How Brooke transitioned to private practice [6:39] How Kirsten and Brooke met and started working together [9:25] Why we started the podcast to have the tough, uncomfortable conversations that are necessary for running a business [11:28] What you can expect from Embodied CEO [17:06] Why we’re empowering other RDs to take up space and get paid their worth [19:37] For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/yourfitnessdietitian/ or by visiting her website at https://yourfitnessdietitian.com/. Follow her on Instagram to learn about the new program she is launching for RDs in June. Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at https://westnutrition.co/. Follow her on Instagram to learn about her openings for business intensives and Voxer coaching.

We're empowering RDs to use their f*cking voice and expertise. There is not just a seat at the table for you- you’re at the head of the table. It's time to usher in a new paradigm of leadership as professionals and business owners. We're here to shake things up and have a damn good time doing it. To connect with Brooke, head to https://westnutrition.co. To connect with Kirsten, head to https://yourfitnessdietitian.com