The Embodied CEO

Ep. 16: RD Business Struggles Are International, with Katharina Kuehtreiber

As it turns, dietitians experience a lot of similarities across the globe. Pushback from governing bodies, hoops to jump through to prove your experience and your worth, and if you have any ideas that are forward-thinking and progressive, it can be difficult to get them out into the world. In today’s episode, we’re chatting with Katharina Kühtreiber, a dietitian in Austria who focuses on an anti-diet, weight inclusive, female-focused approach to dietetics. She’s sharing the differences and similarities between dietetics in the US and Europe as well as how she is breaking barriers taking a more progressive approach with her business and her offerings. Dietitians have such an opportunity to push for more—more respect, more money, more focus on what really matters to people when it comes to their health. Changing the game can happen if we come together and do the work to speak up and out. What’s in this episode: [01:25] How Kirsten first connected with Kat [09:26] How other dietitians react to Kat’s more progressive approach to her business and what has changed for Kat to really step into her power, value, and worth [12:59] How Europe has a similar governing body with restrictive rules and mindset [19:23] How Kat worked with Kirsten on giving herself permission to step into her power and how mindset shifts and authenticity bring the right opportunities your way [30:06] What Kat thinks dietitians in Austria need to do to move the profession forward For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information. To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The Realigned Mastermind: https://kirstenscreen.com/rb-mastermind/ Kirsten is hiring a part-time RD in 2023! To inquire, send your resume or any questions to hello@screennutrition.com Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep. 15: Be In Your Purpose

You’re building a business for you—not for other people. So you need to be really freaking happy with what it is that you’re doing. In today’s episode, we’re talking about being in your purpose in your business. We’re sharing what it feels like to be aligned in your business and why money can’t be the main focus. We’re also highlighting why you have to strip away parts of you that no longer serve you and teachings that you don’t resonate with. When you are authentically you and doing work that you are passionate about, your business will feel like an extension of yourself. That’s why you’re building a business. What’s in this episode: [04:12] What it feels like to do work that is aligned with your purpose [09:33] Why revenue cannot be the only or main driver for your business [16:25] How not being in your purpose can translate to making decisions out of desperation [21:55] The work it takes to get to the core of what lights you up and how it gets easier over time For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information. To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The Realigned Mastermind: https://kirstenscreen.com/rb-mastermind/ Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep 14: The Secret Sauce to Your Brand Is You

How you show up in your business extends to your branding, your marketing, your messaging. When you don’t show up as yourself, it’s going to be difficult to feel aligned with your work and build a business that you love. In today’s episode, we’re talking about how important it is to show up authentically—just as you are. Don’t worry about the followers you will lose, and focus instead on the clarity and perfect clients that you will gain.  You won’t struggle with what to create, what to offer, or what to sell if you’re doing the things you love and being yourself and putting your authentic self out there. What’s in this episode: [04:44] What can happen to your following when you show up authentically and how it feels when people don’t understand who you are or what you’re about [11:20] Why it’s important to be unapologetically yourself and how you can learn from others who have triggered you in the past [15:02] Why you should say what you want to say without overthinking it or “crafting” a message and how to bring humanity back into your brand [19:32] How to create content that’s meaningful and how easy it is to share genuine content if you are embodying what you teach For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information. To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The Realigned Mastermind: https://kirstenscreen.com/rb-mastermind/ Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep 13: Why Your Business Structure Is Burning You Out

If you constantly feel burnt out, like you’re working all the time and you can’t get ahead, you are not alone. You’ve built your own business which means you get to make the rules about how to run it. And if you’re treading water every day, you’re going to burn out before you can build something that is lasting. In today’s episode, we’re chatting about diversifying your offerings, setting boundaries, and embracing growth in your business.  Your worth is not connected to how productive you are or how much money you make. You can make the money you desire and give high impact services to your clients. You can give yourself freedom of time—for yourself, your health, your family, your interests. Building the right structure for your business will help you get there. What’s in this episode: Why only one stream of revenue via 1:1 clients is not sustainable or scalable [03:14]  Diversifying your revenue streams with groups and programs [07:52] How to set clear boundaries [13:18] How to overcome fear and take the leap to being adding revenue streams [20:41] For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information. To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The Realigned Mastermind: https://kirstenscreen.com/rb-mastermind/ Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep 12: Starla Garcia on the Journey from Unaligned to Soul Driven Business

Today’s guest wasn’t made for the 9 to 5 life. She knew that she wanted to make her own path as a dietitian, and she struggled to find the right fit in traditional jobs. A whole lot of self-awareness led her to take a leap out of a miserable job (that made her cry every day) and into the world of entrepreneurship. In this episode, we’re chatting with Starla Garcia, who is a dietitian, Olympic trials marathoner, and body and cultural diversity advocate. She’s sharing how her eating disorder recovery led her to work with BIPOC runners and marathoners who have experienced a similar path with their health. She’s talking about how important it was for her to build a business that aligns with who she is, why she’s best as a solopreneur, and advice for new entrepreneurs. As entrepreneurs, it’s important to build a business that is in alignment with our wants and needs. It can be daunting to quit your job and take that step into the unknown. Starla’s story will inspire you to take the leap and build a life and career that feeds your soul. What’s in this episode: How Starla got into entrepreneurship [02:07] How she got an opportunity to mentor with someone in sports nutrition [06:27] Her experience as a marathoner participating in Olympic trials qualifiers [07:20] How she used social media and community building to start her own business [09:17] What motivated her to take the leap and get out of a miserable job situation [11:56] How she found a mentor to her see the full extent of what she could do with her business [17:43] What is has been like building a business that is soul-driven and aligned [22:46] How Starla suffered from burnout and how she pulled herself out [28:25] How she learned that staying a solopreneur is the best route for her [31:11] Starla’s advice for an entrepreneur just starting out [34:09]   For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information. Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep 11: Fempreneurship Despite Fear with Carla Biesinger

Entrepreneurship isn’t just a career shift, it’s a total mindset shift. As entrepreneurs ourselves, we’ve experienced the overwhelming ups and downs of scaling our businesses. And over time, we’ve found that the fear you feel as a beginning never truly goes away. No matter whether you’re making $100 a month or $1 million, the fear will always be there. You just learn to grow in spite of it. In this episode, we chat with business mentor and online course creator Carla Biesinger about her journey to becoming an “accidental entrepreneur.” She talks about jumping headfirst into her business and learning to work with her fear. We also share our advice for female entrepreneurs just starting out or looking to scale their businesses. What’s in this episode: Introducing Carla Biesinger, a business mentor who helps entrepreneurs scale online  [1:19] Carla’s journey to becoming an “accidental entrepreneur” [2:39] The power of jumping headfirst into your own business and growing at your own pace [9:13] How Carla shifted out of her role as an employee and created her first online course [11:35] Overcoming fear and doubt as you start and scale your business [14:52] What it’s really like being a solo female entrepreneur [18:16] Carla’s advice for women starting on the path of entrepreneurship [21:32] How Kirsten learned to show up for her business and connect with her audience online [26:26] How Carla overcame hard times in her business to get where she is today [27:10] For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information. Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep 10: You’ve Already Earned Your Stripes

You’ve probably heard it before: “You have to spend five years in clinical before you branch out.” We’ve heard it a thousand times, and honestly, we think it’s BS! The idea that Registered Dietitians have to “do their time” between school and their desired career is an outdated, confidence-killing cliche, and we want to see it dismantled. In this episode, we talk about the expectation for RDs to “earn their stripes” before pursuing their desired careers. We explain how that expectation hurts the nutrition and wellness industry as a whole, and how it holds RDs back from reaching their full potential. We also share our own experiences and how we built our confidence at the beginning of our careers. What’s in this episode: Our experience with the expectation that RDs have to “earn their stripes” in clinical [1:13] How this pressure placed on RDs impacts the nutrition and wellness world as a whole [3:39] Why we believe the “RD” behind your name is more than enough to qualify you for work outside of a hospital [6:38] How to develop your confidence in your skills no matter your specialty [11:27] The value of mentors and community throughout your career [17:04] Making shifts in your career, and why it doesn’t mean you have to start over [20:15] For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information. Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep 9: Why Are So Many RDs Leaving the Profession?

Ask any Registered Dietitian, and chances are they know a handful of peers who’ve left the profession. Maybe it was the low pay, the long hours, or even the lack of respect we receive in the medical world. Whatever the reason, there are tons of disheartened RDs leaving the profession every year, and that breaks our hearts. In this episode, we talk about the many reasons RDs leave the profession and our own experiences watching peers change careers. We explain the role education plays in building and tearing down future RDs. We also share our advice for anyone feeling discouraged or tempted to leave the profession. (Spoiler alert: We’ve been there, too.) What’s in this episode: Our own peers who’ve left the profession in the past few years [1:01] What we expected the RD field to be like versus what it actually is [2:57] How traditional RD education teaches us to stay small, and how to break out of that mold [6:08] How low salaries force many people out of this profession and limit the care the remaining few can provide [9:32] Why it’s important potential RDs learn what’s possible for their careers before they start their education [15:30] Our advice for anyone feeling disheartened by the profession [17:15] What’s going on in our businesses and how you can get involved [21:51] For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/   Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information. Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep 8: Human Design & Business with Celestina Brunetti

We’re all different, so why would we run our businesses the same way? When you do the inner work and really learn about yourself (using tools like Human Design), you can discover the best way to build your business and make big decisions. It all starts with looking within. In this episode, we chat with dietitian Celestina Brunetti about breaking the status quo and running your business your way. She shares how she discovered Human Design and learned to implement it into her life and business. Plus, we talk about our journeys to live and work in alignment. What’s in this episode: How Celestina became a dietitian and where her career has taken her thus far [2:39] How we all discovered Human Design and started using it in our businesses [6:29] The basics of Human Design [10:33] How working in alignment with who you are can help you build a better business [14:17] How your business will change as you learn more about yourself [19:01] Why we believe in running your business your way, regardless of what the traditional business tells you [23:02] Celestina’s Bio: Celestina Brunetti is a chef, RD, and master connector. She’s the owner of The Dietitian Collaborative — where she works with RDs to support them in unleashing their superpowers & harnessing their true potential…their human design so that they can grow their business in alignment. Her mission is to redefine the solo in solopreneur RD & grow the field of dietetics into a collaborative space.  Resources mentioned: FREEBIE — Unleash Yo’Genius Masterclass Mastermind Info Italy reTreat Info Celestina’s Instagram  For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about the new program she is launching for RDs in June. Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives and Voxer coaching.

Ep 7: Trolls: The Ugly Side of the Internet

Showing up online for your business is intimidating enough. But when you throw internet “trolls” into the mix, it can be downright terrifying. Whether they’re fellow dietitians, fad diet followers, or total randos, trolls can take a toll on your confidence. Once you learn how to handle them, though, their comments will roll right off your back. In this episode, we talk all about the concept of trolls, one of the most annoying, discouraging things on the internet. We share our personal experiences with trolls, how we handle them, and how they’ve impacted the way we share content. We also share our advice for anyone who’s afraid to show up online. What’s in this episode: What “trolls” are and what makes them so damaging [1:34] Understanding what trolls are after and what gives them power [3:46] How to productively and respectfully address differing opinions [6:53] Our problem with dietitians tearing down other dietitians online [9:10] Why you can’t fully judge someone’s expertise based on what they share online [13:11] The right way to interact with fellow dietitians online [20:32] Our advice for anyone who’s afraid of showing up online [25:03] Upcoming resources for dietitians [27:22]   For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/ Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about the new program she is launching for RDs in June. Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives and Voxer coaching.