The Embodied CEO
It’s time for female solopreneurs to fully step into their power and not just demand a seat at someone else’s table, but set up their own. You’re not here to play it small, you’re not here to fit into a box, and you’re not here to hustle your way to a business that’s fundamentally unaligned with how you function as a human. My idea of business leadership is rooted in freedom of time, money, and choices. Let’s make that our new norm, and let’s have a damn good time doing it. To connect with Kirsten, head to www.kirstenscreen.com or find her on Instagram at @thekirstenscreen. Her DMs are always open, so drop in to say hi.
Episodes
![S3 Ep 3: Why Brand Is the Missing Piece in Your Business – and Five Tips to Leverage Yours](https://pbcdn1.podbean.com/imglogo/image-logo/7314200/EMCEO_S3_Cover_2__zdjydy_300x300.png)
Monday Feb 05, 2024
Monday Feb 05, 2024
There are wildly successful entrepreneurs who all seem to share the same story: they had a great idea, then they did some things, and then they made a whole bunch of money. But what exactly is that middle piece? What did they actually do that took them from a simple idea to a thriving business?
In today’s episode, I’m sharing my take on why establishing a brand is the crucial “in-between” piece that so many creators and services providers are missing. If people aren’t buying your offers, if you’re struggling to post content on a consistent basis, then it’s time you get clear on what sets you apart and finally attract an audience that resonates with your message. Listen in now for five tips on how you can start building brand loyalty today!
What’s in this episode:
[00:53] Brand as the missing piece in your business and defining what sets you apart
[12:28] Why it’s essential to create a visual representation of your brand
[14:08] Getting clear on your message and what brand stands for
[16:14] Embracing controversy and your unique perspective
[19:15] Owning a stance even if it offends people
[23:14] Your personal life versus your brand
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”
![S3 Ep 2: How to Not (Accidentally) Have Your Business Gutted by Someone Else with Chandler J](https://pbcdn1.podbean.com/imglogo/image-logo/7314200/EMCEO_S3_Cover_2__zdjydy_300x300.png)
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
Here’s a question: Would you find some land, build and furnish an entire building on it, and set up a business and create revenue from that location WITHOUT having the legal rights set up to occupy that space, knowing that at any time, someone could come and rent or buy that space out from under you?
Of course not! That sounds crazy, right? But, you might just be doing that with your intellectual property without even knowing it.
Today’s guest, Chandler J, is here to share all the reasons you need to protect your trademark and your business’s intellectual property, how to go about making sure your business is protected… and sharing a few horror stories about what could happen if you neglect this portion of setting up your business. This is one episode you can’t miss!
What’s in this episode:
[03:57] Some ways that not filing trademarks can expose your business
[05:16] Why a cease and desist isn’t the worst thing that can happen in a trademark infringement case (by a long shot)
[09:07] Why “not knowing” isn’t enough to get you out of trademark legal troubles
[15:52] Why it’s better and less expensive to be proactive instead of reactive when it comes to trademarking your business
[20:56] Chandler’s personal horror story of putting off filing her own trademark
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Get everything you need to build, scale, and pivot your online coaching business in our Six-Figure Business Accelerator (SFBA). Get more information at https://kirstenscreen.com/sfba/.
![S3 Ep 1: 4 Actions You Can Take to Make More Money With Less Effort in 2024](https://pbcdn1.podbean.com/imglogo/image-logo/7314200/EMCEO_S3_Cover_2__zdjydy_300x300.png)
Tuesday Jan 09, 2024
S3 Ep 1: 4 Actions You Can Take to Make More Money With Less Effort in 2024
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
Are you ready to make more money in 2024? As entrepreneurs, it’s essential that we continue to grow and evolve from one year to the next (and not just for the sake of making more money!). I’m talking about being so intentional and strategic with your goals that you’re able to earn more with less effort, affording you the financial and time freedom that inspired you to start your business in the first place.
In today’s episode, I’m sharing the exact actionable steps that my team and I are implementing to make more money and achieve more freedom in 2024. From adjusting your offer suite to finally making your money work for you, this episode is full of valuable insight that’ll transform how you do business. Listen in now for your most profitable and abundant year yet!
What’s in this episode:
[05:57] Intentional planning to make more money with less effort in 2024
[09:58] Expanding your offer suite with an emphasis on automation and value
[14:09] Aligning what you want to coach on with how you speak about your work
[17:50] Confronting money facts and taking action to make your money work for you
[21:27] Cleaning house of offers that are financial and energy leaks on your business
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Get everything you need to build, scale, and pivot your online coaching business in our Six-Figure Business Accelerator (SFBA). Get more information at https://kirstenscreen.com/sfba/.
![Sometimes It Just Feels Sh*tty and That’s Ok](https://pbcdn1.podbean.com/imglogo/image-logo/7314200/EMCEO_S3_Cover_2__zdjydy_300x300.png)
Tuesday Dec 19, 2023
Sometimes It Just Feels Sh*tty and That’s Ok
Tuesday Dec 19, 2023
Tuesday Dec 19, 2023
When you step into your full embodiment as a CEO and coach, you’re going to show up in a unique way that is totally you and that can’t be imitated. That being said, the more original your messaging, the more people are going to want—and try to—copy you.
In today’s episode, I’m talking about leading with integrity, embracing the “competition,” and confidently stepping into your power and uniqueness. As a coach, there’s going to be overlap with your work and others. If you can learn how to share your expertise and figure out how to be okay with people who try to replicate it, you’ll be leading from a place of embodiment and integrity.
What’s in this episode:
[03:13] Two examples of clients who proved their capabilities above and beyond this past month
[06:18] How embodiment informs leadership, and the importance of being a CEO with integrity
[10:06] Acknowledging your impact as a coach if/when someone mimics your unique messaging, and coaching yourself through that situation
[14:57] How to be confident in your embodiment as a coach and CEO and open to sharing your knowledge with others in your industry without seeing them only as “competition,” and why it feels good to make an impact in sharing what you know with others
[20:53] How coaching is about stepping into your power, setting an example, and being fully embodied in what you believe in and showing up no matter what
[23:16] Program and mastermind information if you want to work with me
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Come to the Empow(h)er Mastermind Retreat in Mexico with me April 11-14. Get all the details here.
Get everything you need to build, scale, and pivot your online coaching business in our Six-Figure Business Accelerator (SFBA). Get more information at https://kirstenscreen.com/sfba/.
![Get Off the Hamster Wheel: How to Build Long Term Income Streams for Your Business](https://pbcdn1.podbean.com/imglogo/image-logo/7314200/EMCEO_S3_Cover_2__zdjydy_300x300.png)
Tuesday Dec 05, 2023
Tuesday Dec 05, 2023
I had a call with Alex, my ops manager, this week and it inspired me to make some shifts in my business that will lead to long term growth and revenue. I’m willing to put the work and the money in up front to see it pay off for me down the road in the future. If you’re still living month to month chasing immediate cash, you have to think bigger, my friends.
In today’s episode, I’m sharing why you need to be willing to make those shifts and pivots in your business that will provide you with strategic, long term, and mostly passive income in the future. Short term thinking leads to long lasting burnout and that will spell disaster for your business. Be willing to step back and plan and see the forest, if you will.
What’s in this episode:
[01:33] Why it’s key to not only think about making money now, but also making money in the long term for your business
[05:12] A little behind the scenes glimpse of building offers in my business with long-term financial goals in mind
[08:13] Multiple revenue streams, and passive income products are key for financial success
[16:49] Why you should take immediate action when something feels right, while also understanding that immediate action doesn’t equal immediate income
[21:50] You have to be willing to shift and pivot in your business and try new things
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Come to the Empow(h)er Mastermind Retreat in Mexico with me April 11-14. Get all the details here.
Get everything you need to build, scale, and pivot your online coaching business in our Six-Figure Business Accelerator (SFBA). Get more information at https://kirstenscreen.com/sfba/.
![S2 Ep 22: Why Embracing Change Is Essential to Your Business Journey (And How to Do It)](https://pbcdn1.podbean.com/imglogo/image-logo/7314200/EMCEO_S3_Cover_2__zdjydy_300x300.png)
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
Humans are naturally wired to resist change. That’s why, when we’re in a place that feels safe and comfortable, it can feel incredibly challenging to move (even if it’s in our best interest). As someone who has had 18 different addresses in her lifetime, and even lived across the pond, I can attest that this exact concept has applied equally to my experience as an entrepreneur.
In today’s episode, I’m sharing why it’s essential for you to identify your North Star and use it as a guiding light on your own business journey. This strategy is perfect for entrepreneurs who aren’t quite satisfied with where they are but need help taking that first crucial step out of their comfort zone. If you’re eager to grow and want to find the courage to take action once and for all, then you have to listen in now!
What’s in this episode:
[03:45] 10 things that I’ve learned from having 18 different addresses in my lifetime
[07:49] How your North Star invites positive change and growth in entrepreneurship
[13:27] The value of constant innovation and important questions leading into 2024
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.
Get everything you need to build, scale, and pivot your online coaching business in our Six-Figure Business Accelerator (SFBA). Get more information at https://kirstenscreen.com/sfba/.
![S2 Ep 21: Tell Your Story: Why Self-Publishing a Book is the Next Step of Your Entrepreneurial Journey with Jyotsna Ramachandran](https://pbcdn1.podbean.com/imglogo/image-logo/7314200/EMCEO_S3_Cover_2__zdjydy_300x300.png)
Tuesday Nov 07, 2023
Tuesday Nov 07, 2023
As coaches and entrepreneurs, we can often tell ourselves that we’re not creative. We’re not making art or directing plays. But that doesn’t mean we’re not creative. Our creativity lies in thought leadership and expertise and it’s extremely valuable. The same guidance that you offer your clients is a message that you can also share with the world in the form of a book. Before you get turned off by the thought of finding an agent and a publishing house, I’m talking about self-publishing. It’s an industry that has gained so much traction in the past few years and it’s one I encourage you to explore as a part of your business.
In today’s episode, I’m chatting with Jyotsna Ramachandran, an author, book publisher, TEDx speaker, and author success coach. Jyotsna shares how she found herself in the authorship and publishing industry, the difference between traditionally-published and self-published books (and why self-published is better!), and the process of getting on stage to give a TEDx talk.
What’s in this episode:
[02:37] How Jyotsna accidentally stumbled into authorship and publishing
[10:39] Jyotsna shares the difference between the traditional book publishing and self-publishing processes and their impacts on author control and income
[19:49] How Jyotsna came up with the idea to do a TED Talk and she shares the process of actually getting on stage to speak
[26:56] When you should reach out to a publishing agency about writing a book
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, check out The.Evolution Mastermind.
![S2 Ep 20: Get It In Writing: Why Entrepreneurs Need Legal Protection with Kristin Santamaria and Kelly Bub Smith](https://pbcdn1.podbean.com/imglogo/image-logo/7314200/EMCEO_S3_Cover_2__zdjydy_300x300.png)
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
It’s important to have your ducks in a row as a business owner. Sometimes in the excitement of starting our businesses, we tend to postpone (or skip, gasp!) the legal work that we need to protect ourselves. But it’s a step you can’t overlook! And I’m just going to say it, the DIY method when it comes to legally binding contracts and NDAs and other forms is not going to cut it. You’re an expert in your business, but you don’t have to be a legal expert as well because there are people out there to help you. Outsource it so you can focus on what you do best.
In today’s episode, I’m chatting with Kristin Santamaria and Kelly Bub Smith, the attorneys and BFF duo behind Dotted Lines Co., a legal education service and one-stop-shop for legal document templates. Kristin and Kelly share what it’s like working with your best friend, why they transitioned from corporate law to entrepreneurship, and how they help other entrepreneurs with legal needs.
What’s in this episode:
[03:15] How Kristin and Kelly met, what it’s like working with your best friend, and why they made the jump from corporate law to entrepreneurship
[18:35] How Kristin and Kelly have been able to navigate working with entrepreneurs who have legal needs but also have a hard time outsourcing
[24:05] The legal education services that Kristin and Kelly offer at Dotted Lines Co.
[30:48] My Six-Figure Business Accelerator is now open!
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, check out The.Evolution Mastermind.
![S2 Ep 19: Letting Go of Something Good to Make Room for Something Better](https://pbcdn1.podbean.com/imglogo/image-logo/7314200/EMCEO_S3_Cover_2__zdjydy_300x300.png)
Tuesday Oct 03, 2023
S2 Ep 19: Letting Go of Something Good to Make Room for Something Better
Tuesday Oct 03, 2023
Tuesday Oct 03, 2023
There are times to be shouting from the rooftops about your business and doing all the things, and then there are times to be introspective and analytical about your business. You need the space to assess whether or not something is working, whether it’s profitable, and whether it brings you joy. If you find yourself getting resentful about certain aspects of your business, it’s really okay to make changes. You don’t need my permission to do so, but you have it anyway.
In today’s episode, I’m sharing with you some pivots and decisions I’ve made in my business in the past few months. You get to go behind the scenes with me as I share why letting go of a program that is working and is profitable is hard. And I’m telling you about a brand new offering that I’m super excited about that I think you will be excited about too.
What’s in this episode:
[02:04] Some pivots taking place in my business the past few months, and why letting go of something that is working, like my program, The Reframe, is hard
[19:09] Why I urge you to routinely analyze your business and find the energy leaks
[24:38] My new offering that I’m super excited about, the Six-Figure Business Accelerator
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.
![S2 Ep 18: Why Joining a Mastermind is the Best Thing You Can Do in Your Business, with Kylee Van Horn](https://pbcdn1.podbean.com/imglogo/image-logo/7314200/EMCEO_S3_Cover_2__zdjydy_300x300.png)
Tuesday Sep 19, 2023
Tuesday Sep 19, 2023
If you’ve never joined a mastermind, you are missing a big opportunity to grow your business in leaps and bounds. Working with a business mentor or coach can really help you see where you are stuck in your business and what you need to change. Yes, we all want to make money as business owners, but we also want the freedom to pursue our passions. It’s a balance that isn’t always easy to find, but you can absolutely do it with the right mindset.
In today’s episode, I’m chatting with Kylee Van Horn, the founder and owner of a sports nutrition business. Kylee and I discuss why having a profitable business isn’t enough to make you happy, why she decided to join my mastermind and how it helped her, and why your online messaging needs to be authentic.
What’s in this episode:
[06:15] How Kylee and I met, and how we both had businesses that were profitable but also felt like they were crushing us
[12:25] Why Kylee decided to join my mastermind, even though she was already making good money
[16:44] The steps Kylee put in place while working with me to shift her business away from one-on-one coaching as a sole income source and reclaim her free time
[19:06] Why you should keep experimenting in your business to find what works for you, plus why visibility matters in the online space
[25:15] Why your messaging matters when it comes to social media, and why you should just be you
[30:34] The hardest thing Kylee has experienced in trying to get more of her time back from her business
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.