The Embodied CEO

S3 Ep 7: This Sh*t Ain’t Easy: The Sacrifices We Make to Run Businesses While Navigating Motherhood

This is not an episode about having it all when it comes to running a business while being a mom. I’m not going to give you platitudes or tell you I have all the hacks to make things easy and smooth, because here is the cold, hard truth: Being an entrepreneur and a mom at the same time is really, really hard. But it’s still one of the best things I’ve ever done.
In today’s episode, I’m breaking down what it looks like to be a mom of three teenagers while also running a seven-figure business, and why this age isn’t any easier than having littles. I’m  also reflecting on the generational impact of my mother and grandmother and the impact I’m having on my own children, especially in light of being a business owner. I’m not sugar-coating the hard stuff, but I am sharing why doing both of these things, motherhood and business together, is ultimately so fulfilling. Let’s dive in.
What’s in this episode:
[00:00] Intro
[01:13] How Kirsten’s parenting responsibilities intersect with her business and why it’s still not easy to manage after all of these years
[06:33] Why it’s different (and harder) for mothers to run a business than it is for someone without children
[11:33] How we as women are building more opportunities for our daughters every generation
[19:53] The duality of emotion that comes with motherhood and running a business at the same time
[25:44] Why mothers have a different challenge from fathers when it comes to balancing their work and their life with their kids
[29:50] The gift we give to our kids when they see us running our businesses while building up the next generation
[34:07] A parting quote for you to consider
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

S3 Ep 6: Why You’re Not Thinking Enough About Your Tax Strategy with Barbara Schreihans

Today’s conversation is not about taxes. Sure, we’ll talk about tax strategy and how life-changing it can be to have a good one. But this is a conversation about how diving into entrepreneurship (via a tax strategy firm) changed the life of one woman’s family… and every person she works with.
In this episode, we have the amazing Barbara Shreihans on the podcast. She shares everything from her inspiring story of breaking generational trends to how entrepreneurship has allowed her the freedom to change the lives of those around her for the better to her advice for other business owners. And, of course, a few thoughts on her speciality: tax strategy.
This conversation was so fun, and there’s something here for everyone. Let’s dive in!
 
What’s in this episode:
[00:00] Intro
[02:14] What tax strategy is and why it’s crucial for your business
[05:23] How Barbara started out in accounting and discovered how digging deep into tax strategies can change lives for the better
[12:28] How Barbara shifted from being “just” an accountant into entrepreneurship
[18:55] Hoe Barbara navigates her professional relationship with her husband, now that they both work for her business
[24:12] The freedom that Barbara and her family have been able to embrace since her transition to entrepreneurship
[28:08] The biggest blessing Barbara’s received from entrepreneurship and the biggest mistake she sees other business owners making (spoiler: it’s not about taxes!)
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

S3 Ep 5: Is this the end of coaching?

Are you sick of the coaching space on Instagram? The consensus seems to be a resounding “yes”. For the past several years, social media has been saturated with people who deem themselves “business coaches” without ever having actually run a true business.
And, you might’ve noticed, they charge upwards of tens of thousands dollars simply to be in their presence rather than provide real, tangible business solutions. It’s time to be more discerning when it comes to where you get your business advice!
In today’s episode, I’m sharing why I think it’s the end of business coaching as we’ve known it. You’ll hear why most “business coaching” isn’t useful to the average person, why there’s still value in authentic, actionable business mentorship, and my thoughts on what’s really going to help you move the needle forward in your business journey. If you’re tired of all the flashy branding and the empty, pyramid scheme approach to coaching, then this episode is for you!
What’s in this episode:
[01:45] Why I think it’s the end of business coaching as we’ve known it
[06:23] Why most “business coaching” isn’t useful to the average person
[10:10] Why there’s still value in authentic, actionable business mentorship
[13:38] What’s really going to help you move the needle forward in business
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

S3 Ep 4: After 25 Years in Entrepreneurship, Christian Screen Still Wishes He’d Had a Business Mentor

Back by popular demand, we have a very special guest on the podcast – my husband, Christian Screen. Christian has nearly 25 years of entrepreneurial experience, and he’s graciously sharing the many lessons he’s learned along the way, including how he thinks about business differently now than when he started out, why setting your own standards of success are so important, and how to sell by focusing on solutions instead of product offerings.
And while both Christian and I have learned so many lessons in our years of entrepreneurship… we learned a lot of them the hard way, by making mistakes and trying to navigate situations with very little experience. A theme that came up multiple times in this episode is how we BOTH wish we’d had a mentor to help guide us through aspects of our business. 
If you’re determined not to make the same mistakes, grab my free training here to get advice from a mentor who can save you time, money, and business heartache when it comes to scaling your coaching business. (Spoiler alert: It’s me. I’m the mentor.) 
What’s in this episode:
[00:00] Intro
[01:20] An honest look at the intersection of entrepreneurship and life in the Screen household
[07:01] How Christian pivoted a sales call from a product-centered to solution-centered conversation and why that matters for your business
[14:15] Why Christian, now 25 years into entrepreneurship, spends more time focusing on his customer than he did when first starting out
[19:33] Christian’s entrepreneurial motivations outside of making money (even though that’s one motivation too)
[24:49] Christian’s perspective on both failure and success – and why you need to examine the way you define both
[30:41] How Christian handles the occasional volatility of owning a business, especially when thinking about supporting a family
[36:45] Why Christian wishes he’d had a business mentor when first starting out and how his career could have improved with experienced guidance
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

S3 Ep 3: Why Brand Is the Missing Piece in Your Business – and Five Tips to Leverage Yours

There are wildly successful entrepreneurs who all seem to share the same story: they had a great idea, then they did some things, and then they made a whole bunch of money. But what exactly is that middle piece? What did they actually do that took them from a simple idea to a thriving business?
In today’s episode, I’m sharing my take on why establishing a brand is the crucial “in-between” piece that so many creators and services providers are missing. If people aren’t buying your offers, if you’re struggling to post content on a consistent basis, then it’s time you get clear on what sets you apart and finally attract an audience that resonates with your message. Listen in now for five tips on how you can start building brand loyalty today!
What’s in this episode:
[00:53] Brand as the missing piece in your business and defining what sets you apart
[12:28] Why it’s essential to create a visual representation of your brand
[14:08] Getting clear on your message and what brand stands for
[16:14] Embracing controversy and your unique perspective
[19:15] Owning a stance even if it offends people
[23:14] Your personal life versus your brand
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

S3 Ep 2: How to Not (Accidentally) Have Your Business Gutted by Someone Else with Chandler J

Here’s a question: Would you find some land, build and furnish an entire building on it, and set up a business and create revenue from that location WITHOUT having the legal rights set up to occupy that space, knowing that at any time, someone could come and rent or buy that space out from under you? 
Of course not! That sounds crazy, right? But, you might just be doing that with your intellectual property without even knowing it. 
Today’s guest, Chandler J, is here to share all the reasons you need to protect your trademark and your business’s intellectual property, how to go about making sure your business is protected… and sharing a few horror stories about what could happen if you neglect this portion of setting up your business. This is one episode you can’t miss!
What’s in this episode:
[03:57] Some ways that not filing trademarks can expose your business 
[05:16] Why a cease and desist isn’t the worst thing that can happen in a trademark infringement case (by a long shot)
[09:07] Why “not knowing” isn’t enough to get you out of trademark legal troubles
[15:52] Why it’s better and less expensive to be proactive instead of reactive when it comes to trademarking your business
[20:56] Chandler’s personal horror story of putting off filing her own trademark
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Get everything you need to build, scale, and pivot your online coaching business in our Six-Figure Business Accelerator (SFBA). Get more information at https://kirstenscreen.com/sfba/.

S3 Ep 1: 4 Actions You Can Take to Make More Money With Less Effort in 2024

Are you ready to make more money in 2024? As entrepreneurs, it’s essential that we continue to grow and evolve from one year to the next (and not just for the sake of making more money!). I’m talking about being so intentional and strategic with your goals that you’re able to earn more with less effort, affording you the financial and time freedom that inspired you to start your business in the first place.
In today’s episode, I’m sharing the exact actionable steps that my team and I are implementing to make more money and achieve more freedom in 2024. From adjusting your offer suite to finally making your money work for you, this episode is full of valuable insight that’ll transform how you do business. Listen in now for your most profitable and abundant year yet!
What’s in this episode:
[05:57] Intentional planning to make more money with less effort in 2024
[09:58] Expanding your offer suite with an emphasis on automation and value
[14:09] Aligning what you want to coach on with how you speak about your work
[17:50] Confronting money facts and taking action to make your money work for you
[21:27] Cleaning house of offers that are financial and energy leaks on your business
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Get everything you need to build, scale, and pivot your online coaching business in our Six-Figure Business Accelerator (SFBA). Get more information at https://kirstenscreen.com/sfba/.

Sometimes It Just Feels Sh*tty and That’s Ok

When you step into your full embodiment as a CEO and coach, you’re going to show up in a unique way that is totally you and that can’t be imitated. That being said, the more original your messaging, the more people are going to want—and try to—copy you.
In today’s episode, I’m talking about leading with integrity, embracing the “competition,” and confidently stepping into your power and uniqueness. As a coach, there’s going to be overlap with your work and others. If you can learn how to share your expertise and figure out how to be okay with people who try to replicate it, you’ll be leading from a place of embodiment and integrity.
 
What’s in this episode:
[03:13] Two examples of clients who proved their capabilities above and beyond this past month
[06:18] How embodiment informs leadership, and the importance of being a CEO with integrity
[10:06] Acknowledging your impact as a coach if/when someone mimics your unique messaging, and coaching yourself through that situation
[14:57] How to be confident in your embodiment as a coach and CEO and open to sharing your knowledge with others in your industry without seeing them only as “competition,” and why it feels good to make an impact in sharing what you know with others
[20:53] How coaching is about stepping into your power, setting an example, and being fully embodied in what you believe in and showing up no matter what
[23:16] Program and mastermind information if you want to work with me
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Come to the Empow(h)er Mastermind Retreat in Mexico with me April 11-14. Get all the details here.
Get everything you need to build, scale, and pivot your online coaching business in our Six-Figure Business Accelerator (SFBA). Get more information at https://kirstenscreen.com/sfba/. 

Get Off the Hamster Wheel: How to Build Long Term Income Streams for Your Business

I had a call with Alex, my ops manager, this week and it inspired me to make some shifts in my business that will lead to long term growth and revenue. I’m willing to put the work and the money in up front to see it pay off for me down the road in the future. If you’re still living month to month chasing immediate cash, you have to think bigger, my friends. 
In today’s episode, I’m sharing why you need to be willing to make those shifts and pivots in your business that will provide you with strategic, long term, and mostly passive income in the future. Short term thinking leads to long lasting burnout and that will spell disaster for your business. Be willing to step back and plan and see the forest, if you will.  
What’s in this episode:
[01:33] Why it’s key to not only think about making money now, but also making money in the long term for your business
[05:12] A little behind the scenes glimpse of building offers in my business with long-term financial goals in mind
[08:13] Multiple revenue streams, and passive income products are key for financial success
[16:49] Why you should take immediate action when something feels right, while also understanding that immediate action doesn’t equal immediate income
[21:50] You have to be willing to shift and pivot in your business and try new things
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Come to the Empow(h)er Mastermind Retreat in Mexico with me April 11-14. Get all the details here.
Get everything you need to build, scale, and pivot your online coaching business in our Six-Figure Business Accelerator (SFBA). Get more information at https://kirstenscreen.com/sfba/. 
 

S2 Ep 22: Why Embracing Change Is Essential to Your Business Journey (And How to Do It)

Humans are naturally wired to resist change. That’s why, when we’re in a place that feels safe and comfortable, it can feel incredibly challenging to move (even if it’s in our best interest). As someone who has had 18 different addresses in her lifetime, and even lived across the pond, I can attest that this exact concept has applied equally to my experience as an entrepreneur.
In today’s episode, I’m sharing why it’s essential for you to identify your North Star and use it as a guiding light on your own business journey. This strategy is perfect for entrepreneurs who aren’t quite satisfied with where they are but need help taking that first crucial step out of their comfort zone. If you’re eager to grow and want to find the courage to take action once and for all, then you have to listen in now!
What’s in this episode:
[03:45] 10 things that I’ve learned from having 18 different addresses in my lifetime
[07:49] How your North Star invites positive change and growth in entrepreneurship
[13:27] The value of constant innovation and important questions leading into 2024
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.
Get everything you need to build, scale, and pivot your online coaching business in our Six-Figure Business Accelerator (SFBA). Get more information at https://kirstenscreen.com/sfba/.