The Embodied CEO

S2 Ep 21: Tell Your Story: Why Self-Publishing a Book is the Next Step of Your Entrepreneurial Journey with Jyotsna Ramachandran

As coaches and entrepreneurs, we can often tell ourselves that we’re not creative. We’re not making art or directing plays. But that doesn’t mean we’re not creative. Our creativity lies in thought leadership and expertise and it’s extremely valuable. The same guidance that you offer your clients is a message that you can also share with the world in the form of a book. Before you get turned off by the thought of finding an agent and a publishing house, I’m talking about self-publishing. It’s an industry that has gained so much traction in the past few years and it’s one I encourage you to explore as a part of your business.
In today’s episode, I’m chatting with Jyotsna Ramachandran, an author, book publisher, TEDx speaker, and author success coach. Jyotsna shares how she found herself in the authorship and publishing industry, the difference between traditionally-published and self-published books (and why self-published is better!), and the process of getting on stage to give a TEDx talk. 
What’s in this episode:
[02:37] How Jyotsna accidentally stumbled into authorship and publishing
[10:39] Jyotsna shares the difference between the traditional book publishing and self-publishing processes and their impacts on author control and income
[19:49] How Jyotsna came up with the idea to do a TED Talk and she shares the process of actually getting on stage to speak
[26:56] When you should reach out to a publishing agency about writing a book
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com. 
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, check out The.Evolution Mastermind.

S2 Ep 20: Get It In Writing: Why Entrepreneurs Need Legal Protection with Kristin Santamaria and Kelly Bub Smith

It’s important to have your ducks in a row as a business owner. Sometimes in the excitement of starting our businesses, we tend to postpone (or skip, gasp!) the legal work that we need to protect ourselves. But it’s a step you can’t overlook! And I’m just going to say it, the DIY method when it comes to legally binding contracts and NDAs and other forms is not going to cut it. You’re an expert in your business, but you don’t have to be a legal expert as well because there are people out there to help you. Outsource it so you can focus on what you do best.
In today’s episode, I’m chatting with Kristin Santamaria and Kelly Bub Smith, the attorneys and BFF duo behind Dotted Lines Co., a legal education service and one-stop-shop for legal document templates. Kristin and Kelly share what it’s like working with your best friend, why they transitioned from corporate law to entrepreneurship, and how they help other entrepreneurs with legal needs. 
What’s in this episode:
[03:15] How Kristin and Kelly met, what it’s like working with your best friend, and why they made the jump from corporate law to entrepreneurship
[18:35] How Kristin and Kelly have been able to navigate working with entrepreneurs who have legal needs but also have a hard time outsourcing
[24:05] The legal education services that Kristin and Kelly offer at Dotted Lines Co.
[30:48] My Six-Figure Business Accelerator is now open!
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com. 
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, check out The.Evolution Mastermind.

S2 Ep 19: Letting Go of Something Good to Make Room for Something Better

There are times to be shouting from the rooftops about your business and doing all the things, and then there are times to be introspective and analytical about your business. You need the space to assess whether or not something is working, whether it’s profitable, and whether it brings you joy. If you find yourself getting resentful about certain aspects of your business, it’s really okay to make changes. You don’t need my permission to do so, but you have it anyway.
In today’s episode, I’m sharing with you some pivots and decisions I’ve made in my business in the past few months. You get to go behind the scenes with me as I share why letting go of a program that is working and is profitable is hard. And I’m telling you about a brand new offering that I’m super excited about that I think you will be excited about too.
What’s in this episode:
[02:04] Some pivots taking place in my business the past few months, and why letting go of something that is working, like my program, The Reframe, is hard
[19:09] Why I urge you to routinely analyze your business and find the energy leaks
[24:38] My new offering that I’m super excited about, the Six-Figure Business Accelerator
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com. 
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

S2 Ep 18: Why Joining a Mastermind is the Best Thing You Can Do in Your Business, with Kylee Van Horn

If you’ve never joined a mastermind, you are missing a big opportunity to grow your business in leaps and bounds. Working with a business mentor or coach can really help you see where you are stuck in your business and what you need to change. Yes, we all want to make money as business owners, but we also want the freedom to pursue our passions. It’s a balance that isn’t always easy to find, but you can absolutely do it with the right mindset.
In today’s episode, I’m chatting with Kylee Van Horn, the founder and owner of a sports nutrition business. Kylee and I discuss why having a profitable business isn’t enough to make you happy, why she decided to join my mastermind and how it helped her, and why your online messaging needs to be authentic. 
What’s in this episode:
[06:15] How Kylee and I met, and how we both had businesses that were profitable but also felt like they were crushing us
[12:25] Why Kylee decided to join my mastermind, even though she was already making good money
[16:44] The steps Kylee put in place while working with me to shift her business away from one-on-one coaching as a sole income source and reclaim her free time
[19:06] Why you should keep experimenting in your business to find what works for you, plus why visibility matters in the online space
[25:15] Why your messaging matters when it comes to social media, and why you should just be you
[30:34] The hardest thing Kylee has experienced in trying to get more of her time back from her business
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com. 
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

S2 Ep 17: Breaking Out of the Box as a Female CEO with Kristine Schwartz

As women, we often are the caretakers of everyone else’s needs and desires. We get stuck in a box, only being able to do certain things or follow certain paths. But as CEOs, we’ve got to change that mindset. We’ve got to break out of the box and chase after our dreams. 
In today’s episode, I’m chatting with Kristine Schwartz, an offer coach for women entrepreneurs. Kristine shares about how women are breaking out of the box in life and business, what a superpower offer is, and why understanding your clients’ pain points are essential in creating offers.
What’s in this episode:
[02:08] Kristine shares a bit about her background and how she helps people build their dreams on the internet
[08:41] The concept of expansion and how women are breaking out of the box in a revolutionary way
[12:01] What a superpower offer is, and why understanding your client’s struggles and journey is key in business
[23:22] Why it’s so important to create space for innovation and fun in your business
[26:45] Kristine shares the biggest surprise in becoming an entrepreneur after working in the corporate world
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com. 
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

S2 Ep 16: Embrace the CEO Mindset: How to Grow Your Confidence and Get Recognition for Your Business with Brandy Mabra

As a CEO, your business is more than just a hobby. It’s your livelihood. It’s time to make decisions with your CEO hat on and get more eyes on your business in order to get into the right rooms and grow. 
In today’s episode, I’m chatting with Brandy Mabra, a CEO coach for private practice owners. Brandy shares why you have to embrace the CEO mindset, how to get visibility for your business, and the criteria she uses to evaluate opportunities for more exposure for her business. 
What’s in this episode:
[02:50] Shifting your mindset from pursuing a passion to operating as a CEO and making important business decisions
[05:41] Brandy shares her unique business journey, the bumps she faced along the way, and how she stayed motivated to become the CEO she is today
[13:35] How to get visibility for your business and get into the right rooms, even if you’re an introvert, plus the importance of having a business mentor 
[23:56] The criteria Brandy uses for visibility opportunities and more exposure for her business
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com. 
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

S2 Ep 15: The Mind F*ck of Money Taboos

You all know I call it like it is and I’m calling out something really icky in the coaching world these days. It’s the message that focusing on making money in your business is “gross” and that you should be more focused on spirituality - coming from coaches who have gotten to where they are BY MAKING MONEY. As you can tell, I’m pretty fired up about this. 
In today’s episode, I’m sharing why you do need to talk about money in your personal life and in business. You have to get comfortable with money and become educated about it. Money is a tool that will help you achieve your goals. It’s okay to talk about it. That’s why you started your business in the first place. 
What’s in this episode:
[03:21] The biggest ick I’ve seen lately around the coaching world and their messaging on money
[11:32] We have to embrace making money, talking about making money, and knowing that we started a business to make money
[20:42] How confronting my own money hangups led to money neutrality for me personally and professionally
[26:51] Before we can become comfortable with money, we need to be educated about money and that’s why I’ve created a program on this topic
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com. 
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

S2 Ep 14: Get Off the Hamster Wheel: How to Build Long Term Income Streams for Your Business

I had a call with Alex, my ops manager, this week and it inspired me to make some shifts in my business that will lead to long term growth and revenue. I’m willing to put the work and the money in up front to see it pay off for me down the road in the future. If you’re still living month to month chasing immediate cash, you have to think bigger, my friends. 
In today’s episode, I’m sharing why you need to be willing to make those shifts and pivots in your business that will provide you with strategic, long term, and mostly passive income in the future. Short term thinking leads to long lasting burnout and that will spell disaster for your business. Be willing to step back and plan and see the forest, if you will.  
What’s in this episode:
[01:33] Why it’s key to not only think about making money now, but also making money in the long term for your business
[05:12] A little behind the scenes glimpse of building offers in my business with long-term financial goals in mind
[08:13] Multiple revenue streams, and passive income products are key for financial success
[16:49] Why you should take immediate action when something feels right, while also understanding that immediate action doesn’t equal immediate income
[21:50] You have to be willing to shift and pivot in your business and try new things
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com. 
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

S2 Ep 13: Having a Healthy Money Mindset Means Knowing Your Core Values

I attended a mastermind recently that impressed upon me the importance of a healthy money mindset. If you’re in business, your goal is to make money, right? But will making that money change you? Are you afraid of what more money would mean? These are questions that you need to ask yourself. 
In today’s episode, I’m sharing why it’s so important to build a business that is grounded in your values, regardless of the money you make. Read that again. If your core values are not cemented into your brain and your heart, it doesn’t matter what kind of money you make. Get clear on who you are first and then focus on making money. 
What’s in this episode:
[04:03] As business owners, it’s easy to get lost in the pursuit of making money and get off track when that’s our only focus
[07:45] Switch your perspective from “How much money do I want to make?” to “How do I want to feel?”
[10:44] When you make a lot of money, there are a lot of intangibles you have to contend with and that scares people
[15:51] You have to build a business that is based on your core values, and why they shouldn’t shift when you start making money
[20:42] The definition of “rich” is vastly varied and you have to decide what it means to you
[25:24] Being grounded in who you are is the first step you have to take in order to be ready to make money
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com. 
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.

S2 Ep 12: How to Make an Impact in Your Business at Any Age with Aislinn McKenna

I’m always blown away by young people who have tremendous self-confidence and aren’t afraid to go after what they want in business. It helps to have supportive mentors along the way to guide you, but you also have to have the chutzpah to pull it off.
In today’s episode, I’m chatting with Aislinn McKenna, an intuitive business coach and former wedding photographer, who started her business when she was only 16 years old. Aislinn shares how she attracted the right clientele, how she focused her pricing on the value that she brings to the table, and what it means to be an intuitive business coach.
What’s in this episode:
[04:41] I’m so impressed by Aislinn’s self-confidence and how she started her wedding photography business while she was still in high school(!)
[16:08] How Aislinn made the jump to photographing luxury weddings by intuitively attracting the right clientele and focusing her pricing on value
[28:57] Aislinn shares what it means to be an intuitive business coach
[33:12] After 14 years, Aislinn shares the biggest surprise of business ownership, and why she decided to hang up the photography part of her business
[42:03] Aislinn’s advice for women who are struggling in their business right now
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com. 
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.