So many business owners focus on the wrong thing when it comes to social media. It’s truly not about how many followers you have, it’s about showing up as your authentic self for your audience.
In todays’ episode, I’m chatting with Elisabeth Scott, a runner and running coach who has grown her audience tremendously over the past few years. Elisabeth shares why you should focus on providing the best, most impactful information you can with your followers, why you shouldn’t be afraid to repeat yourself, and how to keep your online presence separate from your personal life.
What’s in this episode:
[03:16] Elisabeth shares how her business came from a desire to get healthy and why she felt compelled to start her running Instagram account during the pandemic
[07:58] Why starting with your passion, instead of a desire to make money, is the best way to resonate with others in your business
[11:00] How Elisabeth’s Instagram account has grown tremendously over the past few years by focusing on providing the best information possible
[17:45] Why you shouldn’t be afraid to repeat your core messaging
[24:44] Why your business will crumble if you don’t have true authenticity and believe in what you do
[30:43] Why you shouldn’t worry about reaching social media following milestones
[35:05] Why your free content should be your best content in terms of cementing your authority