The Embodied CEO

Stop Being Quiet and Start Getting Loud about Your Business

Blending in seems easy. Staying quiet seems easy. But where is that approach to your business getting you? If you have frustrations about your business growth and direction, then it’s because you’re actually making things harder for yourself by not speaking up and being unapologetically yourself.
In today’s episode, I’m ranting (because this topic gets me so fired up) about the dangers of staying quiet in your business, how to overcome fear and use your voice, and three pieces of advice that elevated my business in 2022.
 
Stay tuned for the intentional growth to come!
What’s in this episode:
[03:36] How the money I made in 2022 is not the real win—the real win is that I decided to use my voice and be unapologetically myself instead of trying to “fit in”
[09:16] How I regularly see people are not using their voices, and the importance of being authentically and uniquely you
[12:29] Why you have to stand out from the crowd instead of blending in to get the clients you want and to be more aligned in your work
[15:17] How making waves shows who you are at your core, and why you shouldn’t worry about appealing to everyone
[16:19] Ditching fear over calling yourself a business, being comfortable stating that you have a skill that dictates competitive compensation, and questions to ask yourself to move out of fear
[20:37] Upcoming programs to help you get clear and aligned in your business
For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com. 
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.
Kirsten is hiring a part-time RD in 2023! To inquire, send your resume or any questions to hello@screennutrition.com.

Reflection & Intention

It’s a new year and a new season of The Embodied CEO podcast! If you tuned in to the Season 1 finale, you know that Brooke is no longer with me. She and I created this podcast out of a mutual need to talk about frustrations and to get our voices into the world, and I’m so grateful for that. 
But after all that growth in Season 1, we’re going to shift into a different kind of message. In today’s episode, I’m chatting about my intentions for season two of the podcast, as well as my intentions for my business this year. I want to be intentional (there’s that word again) about the topics that I share, the guests that I bring on, and the tangible information that I share to help you on your business journey.
Stay tuned for the intentional growth to come!
What’s in this episode:
[00:53] Reflecting on season one of the podcast—how Brooke and I created it out of frustration and the value that I hope it brought to our listeners
[09:32] Why I want to approach season two with more intention
[12:56] How I plan to share real, tangible stories from my business to help you on your journey
[15:03] My business intentions for 2023
[24:18] A sneak peak into the masterclasses and courses I’m offering in January
For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/
Connect with Kirsten on Instagram or by visiting her website at kirstenscreen.com. 
To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The.Evolution Mastermind.
Kirsten is hiring a part-time RD in 2023! To inquire, send your resume or any questions to hello@screennutrition.com.

Ep 18: What Happens When Your Business Is No Longer Aligned

Today’s conversation is a continuation of last week’s on self-leadership. Tune in to that episode here.
This is the last episode of season one, and we’re excited to continue chatting about alignment in your business and in your life. It’s so important to listen to your intuition and make sure that you are a human living the life that you want who also runs a business, and not a business owner who happens to be alive. 
On that note, Brooke is taking all the wisdom and conversation from this season to heart and sharing a big shift in her business based on intuition and alignment.
Thanks for tuning in to our first season. We can’t wait to share Season 2 with you early next year!
What’s in this episode:
[01:21] What to do when you find yourself in a place in your business where you don’t feel aligned with the life you want to live
[06:51] The importance of following your intuition, even when it feels difficult or scary
[14:08] The major shift that Brooke is making in her business towards further alignment
For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/
Connect with Kirsten on Instagram to learn about private business coaching and business program information or by visit her website for even more entrepreneurial tips. To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, check out The.Evolution Mastermind. 
Kirsten is hiring a part-time RD in 2023! To inquire, send your resume or any questions to hello@screennutrition.com.
Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep 17: The Real Truth of Self-Leadership

A common block for women is that they are waiting for acknowledgement or guidance to move forward with an idea, a plan, a project, a business. We see this a lot in the dietitian space. The truth is that the most important permission that you need to do anything in your life is from yourself.
In today’s episode, we’re talking about self-leadership—what it means, why it’s important to embrace and take action on it, and how to be flexible through the ups and downs of the journey.
You have to first define what success means to you, and then go for it. Don’t let others’ opinions deter you from the life you want. Take responsibility for your actions, engage in supportive communities, and constantly push yourself towards your goals. Self-leadership will get you where you want to go.
What’s in this episode:
[02:15] How self-leadership presents itself for women and dietitians and how you have to continue challenging and upleveling yourself
[06:46] Understanding what success means for you and not letting guilt and shame derail you
[12:14] How leaning into self-leadership, while sometimes uncomfortable, ultimately provides fulfillment for you, outside of family or other personal responsibilities
[16:49] The importance of taking responsibility for your actions and how relying too much on others presents a false sense of security
[22:24] How the self-leadership journey is a learning experience and it’s helpful to be open and willing to how it unfolds
For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/
Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information. To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The Realigned Mastermind: https://kirstenscreen.com/rb-mastermind/
Kirsten is hiring a part-time RD in 2023! To inquire, send your resume or any questions to hello@screennutrition.com.
Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep. 16: RD Business Struggles Are International, with Katharina Kuehtreiber

As it turns, dietitians experience a lot of similarities across the globe. Pushback from governing bodies, hoops to jump through to prove your experience and your worth, and if you have any ideas that are forward-thinking and progressive, it can be difficult to get them out into the world.
In today’s episode, we’re chatting with Katharina Kühtreiber, a dietitian in Austria who focuses on an anti-diet, weight inclusive, female-focused approach to dietetics. She’s sharing the differences and similarities between dietetics in the US and Europe as well as how she is breaking barriers taking a more progressive approach with her business and her offerings.
Dietitians have such an opportunity to push for more—more respect, more money, more focus on what really matters to people when it comes to their health. Changing the game can happen if we come together and do the work to speak up and out.
What’s in this episode:
[01:25] How Kirsten first connected with Kat
[09:26] How other dietitians react to Kat’s more progressive approach to her business and what has changed for Kat to really step into her power, value, and worth
[12:59] How Europe has a similar governing body with restrictive rules and mindset
[19:23] How Kat worked with Kirsten on giving herself permission to step into her power and how mindset shifts and authenticity bring the right opportunities your way
[30:06] What Kat thinks dietitians in Austria need to do to move the profession forward
For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/
Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information. To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The Realigned Mastermind: https://kirstenscreen.com/rb-mastermind/
Kirsten is hiring a part-time RD in 2023! To inquire, send your resume or any questions to hello@screennutrition.com
Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep. 15: Be In Your Purpose

You’re building a business for you—not for other people. So you need to be really freaking happy with what it is that you’re doing.
In today’s episode, we’re talking about being in your purpose in your business. We’re sharing what it feels like to be aligned in your business and why money can’t be the main focus. We’re also highlighting why you have to strip away parts of you that no longer serve you and teachings that you don’t resonate with.
When you are authentically you and doing work that you are passionate about, your business will feel like an extension of yourself. That’s why you’re building a business.
What’s in this episode:
[04:12] What it feels like to do work that is aligned with your purpose
[09:33] Why revenue cannot be the only or main driver for your business
[16:25] How not being in your purpose can translate to making decisions out of desperation
[21:55] The work it takes to get to the core of what lights you up and how it gets easier over time
For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/
Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information. To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The Realigned Mastermind: https://kirstenscreen.com/rb-mastermind/
Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep 14: The Secret Sauce to Your Brand Is You

How you show up in your business extends to your branding, your marketing, your messaging. When you don’t show up as yourself, it’s going to be difficult to feel aligned with your work and build a business that you love.
In today’s episode, we’re talking about how important it is to show up authentically—just as you are. Don’t worry about the followers you will lose, and focus instead on the clarity and perfect clients that you will gain. 
You won’t struggle with what to create, what to offer, or what to sell if you’re doing the things you love and being yourself and putting your authentic self out there.
What’s in this episode:
[04:44] What can happen to your following when you show up authentically and how it feels when people don’t understand who you are or what you’re about
[11:20] Why it’s important to be unapologetically yourself and how you can learn from others who have triggered you in the past
[15:02] Why you should say what you want to say without overthinking it or “crafting” a message and how to bring humanity back into your brand
[19:32] How to create content that’s meaningful and how easy it is to share genuine content if you are embodying what you teach
For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/
Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information. To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The Realigned Mastermind: https://kirstenscreen.com/rb-mastermind/
Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep 13: Why Your Business Structure Is Burning You Out

If you constantly feel burnt out, like you’re working all the time and you can’t get ahead, you are not alone. You’ve built your own business which means you get to make the rules about how to run it. And if you’re treading water every day, you’re going to burn out before you can build something that is lasting.
In today’s episode, we’re chatting about diversifying your offerings, setting boundaries, and embracing growth in your business. 
Your worth is not connected to how productive you are or how much money you make. You can make the money you desire and give high impact services to your clients. You can give yourself freedom of time—for yourself, your health, your family, your interests. Building the right structure for your business will help you get there.
What’s in this episode:
Why only one stream of revenue via 1:1 clients is not sustainable or scalable [03:14] 
Diversifying your revenue streams with groups and programs [07:52]
How to set clear boundaries [13:18]
How to overcome fear and take the leap to being adding revenue streams [20:41]
For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/
Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information. To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, checking The Realigned Mastermind: https://kirstenscreen.com/rb-mastermind/
Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep 12: Starla Garcia on the Journey from Unaligned to Soul Driven Business

Today’s guest wasn’t made for the 9 to 5 life. She knew that she wanted to make her own path as a dietitian, and she struggled to find the right fit in traditional jobs. A whole lot of self-awareness led her to take a leap out of a miserable job (that made her cry every day) and into the world of entrepreneurship.
In this episode, we’re chatting with Starla Garcia, who is a dietitian, Olympic trials marathoner, and body and cultural diversity advocate. She’s sharing how her eating disorder recovery led her to work with BIPOC runners and marathoners who have experienced a similar path with their health. She’s talking about how important it was for her to build a business that aligns with who she is, why she’s best as a solopreneur, and advice for new entrepreneurs.
As entrepreneurs, it’s important to build a business that is in alignment with our wants and needs. It can be daunting to quit your job and take that step into the unknown. Starla’s story will inspire you to take the leap and build a life and career that feeds your soul.
What’s in this episode:
How Starla got into entrepreneurship [02:07]
How she got an opportunity to mentor with someone in sports nutrition [06:27]
Her experience as a marathoner participating in Olympic trials qualifiers [07:20]
How she used social media and community building to start her own business [09:17]
What motivated her to take the leap and get out of a miserable job situation [11:56]
How she found a mentor to her see the full extent of what she could do with her business [17:43]
What is has been like building a business that is soul-driven and aligned [22:46]
How Starla suffered from burnout and how she pulled herself out [28:25]
How she learned that staying a solopreneur is the best route for her [31:11]
Starla’s advice for an entrepreneur just starting out [34:09]
 
For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/
Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information.
Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.

Ep 11: Fempreneurship Despite Fear with Carla Biesinger

Entrepreneurship isn’t just a career shift, it’s a total mindset shift. As entrepreneurs ourselves, we’ve experienced the overwhelming ups and downs of scaling our businesses. And over time, we’ve found that the fear you feel as a beginning never truly goes away. No matter whether you’re making $100 a month or $1 million, the fear will always be there. You just learn to grow in spite of it.
In this episode, we chat with business mentor and online course creator Carla Biesinger about her journey to becoming an “accidental entrepreneur.” She talks about jumping headfirst into her business and learning to work with her fear. We also share our advice for female entrepreneurs just starting out or looking to scale their businesses.
What’s in this episode:
Introducing Carla Biesinger, a business mentor who helps entrepreneurs scale online  [1:19]
Carla’s journey to becoming an “accidental entrepreneur” [2:39]
The power of jumping headfirst into your own business and growing at your own pace [9:13]
How Carla shifted out of her role as an employee and created her first online course [11:35]
Overcoming fear and doubt as you start and scale your business [14:52]
What it’s really like being a solo female entrepreneur [18:16]
Carla’s advice for women starting on the path of entrepreneurship [21:32]
How Kirsten learned to show up for her business and connect with her audience online [26:26]
How Carla overcame hard times in her business to get where she is today [27:10]
For full show notes, resources, links and to download the transcript, head to: https://theembodiedceo.podbean.com/
Connect with Kirsten on Instagram at https://www.instagram.com/thekirstenscreen/ or by visiting her website at kirstenscreen.com. Follow her on Instagram to learn about private business coaching and business program information.
Connect with Brooke at https://www.instagram.com/westnutrition.co/ or by visiting her website at westnutrition.co. Follow her on Instagram to learn about her openings for business intensives for RDs launching their own business and Voxer coaching.